Meta Ads

Marketing

Add the Meta Pixel and a product feed so your Facebook and Instagram ads can retarget shoppers and prove sales.

Create Your Store
6Highlights

About this feature

Measure and retarget your Facebook and Instagram ads with the Meta Pixel and Conversions API working together. Key shopping events are sent from both the browser and your server, and a product feed keeps your Meta catalogue in step with your store.

Highlights

  • Meta Pixel tracks page views, product views, add-to-cart, checkout and orders
  • Conversions API sends the same events from your server, with matching event IDs
  • Server events share customer details only as SHA-256 hashes
  • Product catalogue feed URL for Meta Commerce Manager, plus a CSV download
  • Catalogue item IDs match the product IDs sent in your Pixel events
  • Separate on/off switches for the Pixel, Conversions API and catalogue feed

Ready to build your store?

Pick a theme, add your products and start selling — every feature on this page is ready when you are.

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